Social media giant Meta is offering up to $5,000 (£4,040) to popular creators in the United States who join Facebook and Instagram.
Meta states that those joining from "third-party social apps" will receive cash based on "an evaluation of your social presence."
While it doesn't specifically mention TikTok, the timing suggests Meta is trying to take advantage of the uncertainty surrounding its competitor, as questions arise about whether President Trump can find a way to keep it available for US users.
TikTok claims to have 170 million users in the US, with many relying on it for their livelihoods. This means many people would look for another platform to post on if TikTok disappeared.
Meta's website says that those accepted into the "Breakthrough bonus program" will receive the money during their first 90 days on the app, as long as they post regularly.
Users must post at least 20 reels on Facebook and 10 reels on Instagram—Meta's version of vertical TikTok videos—during each 30-day period.
These videos must be original, not previously shared on other platforms.
However, not everyone can join. The cash is only available to people who are completely new to either Facebook or Instagram.
The company will decide who to accept on a case-by-case basis, as applicants must apply to join the program.
Meta is also offering other perks, such as a free subscription to its blue check verification system.
Meta courts TikTokers
TThis isn't Meta's first attempt to attract ByteDance's users.
On Sunday, the company announced Edits, an app very similar to ByteDance's CapCut—a video editing app that went offline when the ByteDance ban took effect that same day.
Two days earlier, Meta released a video featuring two creators discussing Facebook's "new affiliate link experience for your shoppable content"—essentially Meta's effort to create its own version of the successful TikTok Shop.
In this new system, Meta users can add prominent affiliate links directly to their videos, rather than in the comments, just like on TikTok.
But that's not the only change Meta has made. Perhaps the most noticeable is a direct change to Instagram's appearance.
Instead of posts and videos being square on user profiles, they are now rectangular, clearly inspired by TikTok.
This has led to some backlash from creators who are frustrated that their profiles now look different. Instagram boss Adam Mosseri acknowledged the criticisms.
"One of the mistakes I made was not giving people enough of a heads up," he said in a post on Threads—a platform launched by Meta to take advantage of the changes at Twitter, now X.